President and Chief Executive Office
Mark brings extensive leadership experience, entrepreneurial drive, operational skill and deep domain knowledge to a broad range of digital product and business models including Internet Advertising and Search, Digital Marketing and Audience Development, Local Media Sales, Classifieds and Directories, Lead Gen, and e-commerce.
Canon’s digital product and business model expertise was developed during a decade of work as a founder or senior executive in leading online search and directory companies including Switchboard.com which he co-founded, AOL where he managed product strategy and development for the company’s search and vertical e-commerce platforms and Autobytel where he served as Chief Product Officer and developed the vertical automotive site MyRide.com.
As Deputy CEO at Yell UK and before that President of Yell.com, Canon focused on rebuilding Yell’s business and sales operating models to help it move its products, customers and revenues online. He developed and scaled significant new digital product lines including Yell’s core directory site, as well as industry leading scale SEM, website and SMB advertising products. As part of this work he drove the restructuring Yell’s product, engineering and sales organizations, aligning them to increase productivity and revenues while significantly lowering costs.
launchIT – with Coronado Ventures Forum, RiskSense, ActiveClean and boomtime
Tuesday, September 27th 4:30 PM – 8:30 PM